Freebies can be an important part of any trade show. Use them to attract potential buyers to your booth.
Industry trade shows are one of the best ways for getting your marketing message to your potential customers. Being distinct from other forms of media, trade shows allow companies to advertise their goods or services directly to their target audience. Because their information is only being shown to those who are already in the business, the cost per lead is relatively low in contrast to other types of marketing.
An important part of trade shows is the promotional item, or “freebie” as it is known among us who attend these events. Logo items are a nice way to advertise your company beyond the exhibit floor. As an example, if you are handing out shirts with your business name and logo on it, someone is sure to wear the shirt out in public, ensuring a mobile ad for your business. There are a large number of trade show giveaways which you will be able to customize to fit your company’s needs. It is important to pick a giveaway which reflects the industry you work in and also the kind of goods or services you supply. For example, if you are targeting the building industry, it does not make any sense to pick modem cords as a promotional item. Shun candy, nuts, fortune cookies, bottles of water and other items which can be consumed before the person even leaves the exhibit hall. You want them to stroll away with your freebie still in the bag. Also, don’t give out junk — it only makes you look cheap, and you’d be better off not handing out anything at all. Plus, make it practical or charming enough that it won’t get thrown out once they sort out the loot in the hotel room.
With thousands of trade show giveaways to pick from, you should figure out which item could best suit your requirements. What kind of budget do you have for promotional items? Giveaways come in a wide assortment of prices, thus whether you are looking to spend fifty cents or more than a few dollars per item, there is a perfect solution for you. Choosing the right promotional gadget, tool, tote bag or even clothing can set you apart from your competition. While most trade show attendees are adults, they are not above finding the most amusing toy on the show floor. An effective trade show giveaway can make more booth traffic than you may expect. Every attendee has the chance to pick up hundreds of freebies, so your job is to make them prefer to visit your booth to get the one you are giving out.
Along with creating considerable booth traffic, your promotional items will carry on marketing your business long after the attendees have gone home and the exhibit hall is shut down. In choosing the item among the thousands of items for sale, keep in mind that the value of a giveaway is measured by its use and practicality in the world outside. A baseball cap or a tote bag will be an excellent choice because individuals can wear or carry them long after the trade show. With each place where someone wears your logo, they will be creating more recognition of your company by the public and (most important) prospective buyers. Just be certain you do not over do it on the advertising message. As an example, if the tee-shirt you hand out has your name, address, phone number, logo and text garishly displayed, the chances that it will be worn are slim. It will probably end up in the rag bag, therefore keep your information visible, but not too visible.
If you discover something which works well, stay with it. You will be surprised at how a lot of attendees look forward to and expect the same giveaway from certain exhibitors every year. When you find the ideal item, your booth should be so packed you’ll start to believe folks truly like you. I have spent many years working in different technical industries and when I go to a trade event, I can tell you exactly where to find double-bladed screwdrivers, t-shirts, tote bags and small flashlights, and those vendors are high up on my “gotta visit” list every year.
All that said, just don’t forget that having trade show giveaways, regardless of how ingenious or useful they are, will not sell your goods. Even though they will increase booth traffic and keep your name visible, it’s your responsibility to sell your products. Freebies are just a means utilized to generate attention and help separate you from your competition.
This article was written by admin on March 9, 2010